Tuesday, October 26, 2004

Ad Rant: 21st Century "Real Replacement Parts."

The ad that tries to cast both car insurance and breast enhancement surgery in a positive light.

A man's voice, off-camera, tells an onscreen couple about the insurance company's perk of insisting on "real replacement parts" for damaged vehicles. The woman, a well-endowed, middle-aged woman with bottle blond hair smiles perkily and says, "Ooh, I like that!" The man, wearing a leisure suit and sporting an obvious toupee, leers at his wife and says, "Ehh, I'm not convinced."

The off-camera voice protests that aren't real body parts preferable? The man agrees, in the case of a car. For some things, he explains, fake is just as good. His wife gives a little giggle, and they stare goofily at each other.

Every time I see this ad, I want to yell. Also, for its intended comedy? It totally drags on too long.

In other ad-related commentary, you know you're in California when you hear ads for medicinal marijuana on the radio. Hee.

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